Social media strategy for Australian businesses
Know what to post, where and why, and let AI do the heavy lifting.
Example mix. Your pillars come from your audience and your goals.
One idea, every channel
Your expertise is the raw material. An AI workflow turns one idea into a reel script, a carousel, a LinkedIn post, a blog article and an email, all in your brand voice, ready for review.
A strategy you can actually run
Audit
Your channels, your competitors and what is working today, in one clear page.
Audience and voice
Who you are talking to, what they care about and how your brand sounds.
Content pillars
Three or four themes tied to your brand and your sales goals.
90-day calendar
A realistic plan for the time your team really has.
AI content workflow
Prompts and skills set up with your brand voice, so production gets faster.
KPIs and review
A few numbers tied to the business and a simple monthly review.
Questions people ask
Which social media platform is best for my business?
The one your customers actually use and where you can show up consistently. For most Australian service businesses that means Instagram and LinkedIn, with Facebook still strong locally. The audit looks at your audience and competitors before choosing.
How often should a business post?
Consistency matters more than volume. Two to four quality posts a week on one or two platforms beats daily posting you can't sustain. The calendar is built around the time your team really has.
Can AI create my social media content?
AI can draft captions, adapt one idea into several formats and speed up design, but it needs your expertise, your brand voice and a human review. I set up AI workflows so your content stays on brand.
Do you manage the accounts or just the strategy?
The core service is the strategy: audit, pillars, calendar, AI workflow and KPIs. Ongoing management can be added if you need it.
How do I measure if social media is working?
Track a few numbers tied to the business: profile visits, link clicks, enquiries and sales from social, not just likes. The strategy defines the KPIs and a simple monthly review.
How much does a social media strategy cost?
It depends on the number of platforms and whether you want ongoing support. You get a fixed quote after a short call.