AI Search Optimisation for Australian businesses
SEO, AEO and GEO in one plan, so you show up on Google and in AI answers when customers ask who to trust.
What is the difference between SEO, AEO and GEO?
Same foundation, three places to win. Customers now search in Google and ask AI. You need to show up in both.
Rank in Google and Bing results
Where you win: Clicks, calls, directions
Be the direct answer: snippets, AI Overviews, voice
Where you win: Visibility without a click
Be named by ChatGPT, Perplexity, Gemini, Claude
Where you win: Recommended inside AI answers
Signs your business needs this now
ChatGPT names your competitors
Ask an AI who to call for what you do. If you are not in the answer, someone else gets the enquiry.
Traffic is flat or falling
AI Overviews answer the question before the click. Fewer visits, even when you still rank.
Your details differ online
Old hours, an old address or a sister brand in your titles. AI repeats those mistakes at scale.
Nobody owns search
The website was built, then left. No one checks what Google or AI say about you.
An 8-pillar audit, then the work itself
I don't just recommend. I fix things inside your website and listings, and measure the result on the same prompts.
Where you stand today
- Competitive position against 3 benchmarks
- AI visibility on 30 to 40 fixed prompts across 7 AI engines
- Identity and intent: one page, one business, one search
- Technical health: speed, schema, sitemap, robots.txt, llms.txt
What gets done
- Titles, headings and answer blocks on your key pages
- Page-specific schema with zero errors
- Google, Bing and Apple listings that match everywhere
- Answer-style articles mapped to the prompts we track
The first 90 days
Measure first, then change. Every result is a before and after on the same basis.
Fix identity and foundations
Titles, schema, speed, sitemap, robots.txt, llms.txt, listings, GA4
Build what AI needs to recommend you
Location and service pages, answer-style articles, fixes to pages AI already cites
Authority and proof
Best-of and directory targets, LinkedIn, reviews, full retest on the same prompts
Numbers you can actually act on
| Metric | What it tells you | When it moves |
|---|---|---|
| AI mention rate | How often AI names your business on non-branded questions | Weeks |
| Share of voice | Your share of AI mentions against named competitors | Weeks |
| Answer accuracy | Whether AI gets your hours, services and prices right | Weeks |
| Visits from AI assistants | Traffic arriving from ChatGPT, Perplexity, Gemini and Copilot | 1 to 3 months |
| Enquiries | Calls, forms and bookings you can trace back to the work | 3 months and beyond |
Questions people ask
What is GEO?
GEO, or generative engine optimisation, is the work of getting your business named and cited in answers from AI assistants such as ChatGPT, Perplexity, Gemini, Copilot and Claude. It focuses on clear facts, content AI can quote and your presence on the third-party sources AI engines read.
What is the difference between SEO, AEO and GEO?
SEO helps you rank in Google and Bing results. AEO makes your page the direct answer in featured snippets, AI Overviews and voice search. GEO gets your brand recommended inside AI-generated answers. They share the same foundation, so I deliver them as one plan.
How long until ChatGPT mentions my business?
First mentions usually appear within 4 to 8 weeks of the foundation work going live, and consistent visibility takes 3 to 6 months. AI answers change from one run to the next, so I report trends over the same fixed prompts rather than one lucky answer.
Can you guarantee a position in AI answers?
No. Nobody controls how AI models weigh their sources. I commit to the work and to an honest measurement of it: a dated baseline and a day-90 retest on exactly the same prompts and engines.
Do I still need SEO if I focus on GEO?
Yes. AI engines lean heavily on pages that already rank and on clean technical foundations. Good GEO starts with good SEO, which is why both are in the same plan.
How much does AI search optimisation cost in Australia?
It depends on your starting point, the number of locations and how much content is needed. I quote a fixed price after the free check. Most of the investment sits in the first 90 days, with setup included, followed by a much lighter monthly maintenance plan.